Sequences & Stages
Design adaptive follow-up flows.
Cognlay sequences are stage-based, but they are not fixed templates. Each stage has a goal, then lead behavior and reply outcomes influence the next draft.
StageGoalCTA StrengthTone
1Hook + relevance
Establish relevance with a specific reason for reaching out. Keep pressure low and avoid unsupported proof.
Soft askCurious, confident2Value angle
Add a useful observation, problem frame, or lead-specific angle. Make the ask clear but low-friction.
One questionDirect, helpful3Behavior-aware follow-up
Use observed behavior and prior context to decide whether to shorten, reframe, or ask a binary question.
Binary choiceBrief, respectful4Close the loop
Last touch. Short, respectful, and easy to decline.
Explicit opt-outGraceful, honestBest practice
Keep the first campaign simple: one persona, one offer, and a short sequence. Once real signals arrive, Cognlay can recommend copy changes; timing changes should be reviewed intentionally before applying.