Cognlay Blog

Playbooks for Modern Revenue Teams

Frameworks, templates, and psychological tactics that keep follow-up consistent, revive dormant deals, and grow pipeline without adding headcount.

Featured Article
Revenue RecoveryRevOps ArchitectureClosed-Lost Revival

The Closed-Lost Revival Office- How to Build a Persistent Revenue Recovery Function

A deep dive for CROs on structuring a cross-functional “revival office” that mines closed-lost deals with precision using intel, automation, and executive sponsorship.

4 min read
Maya SrinivasanCRO-in-Residence, Cognlay
The Closed-Lost Revival Office- How to Build a Persistent Revenue Recovery Function
Silence Intelligence- How Modern B2B Teams Turn Quiet Pipelines into Revenue Signals

Silence Intelligence- How Modern B2B Teams Turn Quiet Pipelines into Revenue Signals

A field guide for GTM leaders on measuring, interpreting, and acting on buyer silence so rev teams stop guessing and start recovering stalled revenue.

5 min read
Read
Jay Tyagi

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