Founder & CEO - Cognlay - Founder-led product
Built Cognlay after 110+ automation builds across 30+ industries, where the same outbound pattern kept appearing: teams had more data than ever, but the next email still ran on a fixed script.
hello@cognlay.comBuilt 110+ automation workflows across 30+ industries, learning how teams actually route work, lose context, and patch decisions by hand.
The work was solid, but pipeline still depended on cold outreach that felt too manual, too brittle, and too easy to get wrong.
Sequencers, inbox tools, templates, better data, and new copy. Useful pieces, but the decision loop still lived in a human spreadsheet.
Outbound tools tracked opens, replies, silence, bounces, and timing. Then most of them still sent the next fixed step anyway.
A system that reads lead state, checks sender risk, drafts the next safe action, and learns from replies and meeting outcomes.
A governed AI SDR for teams that measure qualified meetings per 1,000 sends, not just email volume.
Replies matter, but qualified meetings, held calls, no-shows, cancellations, and sender risk tell the real story.
Most tools obsess over the first email. Cognlay is built for what happens after the first touch.
AI should not get to damage a domain, invent claims, or push a thread forward when a thoughtful rep would pause.
hello@cognlay.com goes directly to Jay. If a workflow is confusing, risky, or not producing signal, he wants to know.
"I didn't build Cognlay because outbound needed another AI writer. I built it because the old way made good people sound careless."
- Jay Tyagi, Founder