Start free.
Upgrade when the loop starts learning.

Pricing follows the workflow: prove one motion, run live sends, then scale the patterns that actually earn replies.

Every plan includes the autonomous outbound core
Behavior-aware follow-up rewrites Reply sentiment detection Pre-send quality guardrails Thread-safe reply handling
Prove the loop
Free

Create one adaptive sequence and see how the engine thinks before sending real volume.

Free
Best for
Founders testing one outbound motion
  • 50 AI-generated emails / month
  • 1 active sequence
  • AI sequence generation
  • Basic reply and engagement tracking
Start free
Run adaptive sends
Starter

Send weekly campaigns where follow-ups react to opens, silence, replies, and sentiment.

$69/ mo
Best for
Lean teams sending weekly campaigns
  • 1,000 outbound emails / month
  • Behavior-aware follow-up generation
  • Reply intent and sentiment detection
  • Thread-safe reply drafts
Start trial
Best operating mode
Compound what works
Pro

Turn reply patterns and drop-offs into reusable sequence instructions the engine keeps applying.

$129/ mo
Best for
Teams with repeatable outbound
  • 2,000 outbound emails / month
  • Everything in Starter
  • Sequence insights and apply-fix loop
  • Causal pattern detection
Start trial
Operate at volume
Scale

Run higher-volume outbound with queues, guardrails, analytics, and priority support.

$249/ mo
Best for
Teams managing multiple sequences
  • 5,000 outbound emails / month
  • Everything in Pro
  • Lead analytics and queue controls
  • Same-day priority support
Start trial
Full comparison
FeatureFreeStarterProScale
AI email rewrites
Emails / month501,0002,0005,000
Active sequences1310Unlimited
Reply classification
Pre-send guardrails
Behavior Graph
Sequence insights & apply-fix
Causal pattern detection
Queue controls
Priority support

Need custom volume, security review, or team onboarding? Email hello@cognlay.com →

Included on every plan
Behavior-aware follow-up rewrites
Reply sentiment detection
Pre-send quality guardrails
Thread-safe reply handling
Sender health monitoring
Gmail / Google Workspace integration
Sequence lifecycle management
Per-lead signal tracking
Pricing FAQ

Is there a free trial?

Yes. The Free plan lets you run one adaptive sequence with 50 AI-generated emails per month — no card required. You can upgrade at any time.

Do you have annual pricing?

Monthly plans available now. Annual plans with a discount are coming. No annual lock-in on current plans.

What counts as an "email"?

Each email sent by Cognlay (initial touches and follow-ups) counts toward your monthly limit. Emails you draft manually and send outside Cognlay do not count.

Can I cancel anytime?

Yes. Cancel from your account settings. Your plan continues until the end of the billing period, then reverts to Free.

Does Cognlay replace Smartlead or Instantly?

Not necessarily. Cognlay uses your own Gmail mailbox — it does not have its own warm-up infrastructure. Many teams use Smartlead/Instantly for inbox warm-up and Cognlay for the adaptive follow-up layer on top.

What if I need more than 5,000 emails/month?

Email hello@cognlay.com. Custom volume plans are available.