Instantly alternative
Instantly gets your
emails sent.
It doesn't get
them answered.
Reply rates crater after touch 2. Not because of Instantly, but because your sequence sends the same email to everyone. Cognlay fixes that.
Early users are seeing meaningfully more replies without touching volume
What your sequence actually looks like
You built 10 email steps.
Same copy. Same prospect. Every time.
They all knew it wasn't for them.
Y
you@company.com
to: {{FNAME}} — follow up sequence • step 4 of 10
Instantly
Hi {{ FNAME }} ,
Just wanted to follow up on my last email. I know you're busy, but I think what we do could really help {{ company }} .
Would you have 15 minutes this week?
— This exact email is going to 847 other people right now.
↑ This is email 4 of 10. And 5, 6, 7, 8, 9, 10 look almost identical.
What happens when the email is written fresh
Every email. Rewritten.
Before it sends.
Y
you@company.com
to: Marcus Chen — written fresh · 4 min ago
Cognlay
|
Based on: 2 opens, LinkedIn profile, reply history · 0 templates used ↑ Written for Marcus specifically. Based on signals. No template. Never repeats itself.
People who switched from Instantly
The turning point.
#outbound-wins34 members
S
okay I need to tell someone. I switched from Instantly last week
Yesterday 3:14 PM
R
oh yeah? how is it
Yesterday 3:15 PM
S
bro I had 6 replies in the first 3 days. on a LIST I already burned with Instantly
Yesterday 3:15 PM
R
wait the same list??
Yesterday 3:16 PM👀 7
S
same list. every email is completely different now. like actually written for that person
Yesterday 3:16 PM
R
I've been on Instantly for 8 months and my reply rate is like 1.1%
Yesterday 3:17 PM
S
mine was 0.9. this week it's 4.8. I genuinely don't understand what's happening
Yesterday 3:17 PM🔥 11
Two worlds. Choose one.
Instantly
Static 10-step sequence, same for everyone Reply rates crater after touch 2 Burned leads sit paused forever "Not now" = manually restart or lose them You write the emails. You adjust. You guess. Cognlay
Every email rewritten fresh before it sends Each touch learns from the last one "Not now" becomes a timed adaptive follow-up Reply signals drive every next step automatically You set the goal. Cognlay runs the plays. Instantly
avg reply rate on cold: 1.1%
Static 10-step sequence, same for everyone Reply rates crater after touch 2 Burned leads sit paused forever "Not now" = manually restart or lose them You write the emails. You adjust. You guess. Cognlay
beta avg reply rate: 4.8%
Every email rewritten fresh before it sends Each touch learns from the last one "Not now" becomes a timed adaptive follow-up Reply signals drive every next step automatically You set the goal. Cognlay runs the plays. Head to head
Capability
Instantly
Cognlay
Writes each email fresh — no templates
"Not now" leads stay in active nurture
Learns from reply signals automatically
Adapts message based on what they said
Follow-up gets better, not worse, over time
Your sequence is sending the same email to 200 prospects right now. Is it different from the one you sent last week?
You'll know within
your first campaign.
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