Governed AI SDR

Learn before sending.

Cognlay finds leads, adapts follow-ups from buyer behavior, handles replies, protects sender health, and learns what creates pipeline.

Start buildingSee the platform
Next safe action
Rewrite touch 2
Safe
Signal

Opened twice, no reply. First CTA was too heavy.

Draft

"Worth revisiting when follow-up volume starts eating into selling time?"

Decision
Send after review
The loop found a safer ask. Human approval remains on.
Lead context
Enriched
Reply state
Paused
Sender health
Checked
Real workspace

See the whole loop breathe.

Campaign health, replies, active leads, and sequence performance stay in one operating view instead of scattered tabs.

Cognlay dashboard showing sequence performance, active leads, replies, and campaign status
How it works

Three moves. No maze.

01

Find or import leads

Source from an ICP brief or upload CSVs. Cognlay normalizes the list before writing.

02

Approve the first move

The first email is drafted from offer, persona, and lead context. You stay in control.

03

Let signals shape the next touch

Replies, silence, bounces, timing, and sender health decide draft, snooze, stop, or handoff.

Full loopSee what happens behind the scenes
1ICP brief becomes a sourced or imported lead list.
2Fields are normalized so missing columns do not break the sequence.
3First touch is drafted from offer, role, company, and campaign goal.
4Each reply, bounce, silence window, and open pattern updates the next action.
5Risky replies and unsafe sends move into review instead of going rogue.
Operator queue

The page tells you what needs attention.

Reply needs handoff

Review

Lead asked for pricing. Sequence paused and draft is ready for review.

Sender health dipped

Paused

Cognlay holds the next send until mailbox health stabilizes.

Touch 3 improved

Ready

The system found a softer CTA for opened-no-reply leads.

Proof and guardrails

It acts, but it checks first.

Thread stateReview ready

Positive reply detected. Sequence paused. Draft response prepared with handoff reason and linked lead context.

Claim and tone checks before sending
Reply intent routes risky threads to review
Sender health can pause unsafe sends
What it replaces

One loop instead of tool sprawl.

Before
Apollo export
Cognlay
Native sourcing
Before
CSV cleanup
Cognlay
Normalized lead list
Before
Static sequencer
Cognlay
Adaptive next action
Before
Manual reply triage
Cognlay
Intent routing

Build the first motion in minutes.

Start with one ICP, one sender, and one sequence. Let the loop show its work before you scale.

Start building
Start building